A.B.R. Bharadwaj is currently driving user growth at Lenskart for its India, US & Singapore Markets. Earlier with Snapdeal, Bharadwaj has 8+ years of experience working in product, marketing & analytics domains. He is an expert with Data, Product Strategy - Launches, A/B experiments, lift tests around optimizing digital marketing spends & ROI via various bidding strategies.
Saturday 12th Nov
A peek inside Lenskart's ROI optimisations through Incrementality & LTV applications in an Omni Channel world
ABR Bharadwaj, AVP - User Growth at Lenskart shares top ROI optimization strategies from India's fastest growing eyewear company and largest eyewear company online. The session will focus on marketing spend and ROI optimization through incrementality, LTV applications, A/B experiments, lift tests and various bidding strategies.