Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.
Thursday 10th Nov
The PPC Playing Field
By combining the best of human creativity and AI efficiency, businesses can create winning digital marketing programs. Optmyzer CEO, Frederick Vallaeys, will dive deep into key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.