Vaishali Gupta is the Co-founder and head of Brand Marketing at mCaffeine- India’s first caffeinated personal care brand for the past 5 years. Vaishali leads the mCaffeine’s D2C platform under the umbrella of Brand Marketing. Brand Marketing is traditionally seen as a qualitative role but at mCaffeine she has integrated it with quantitative verticals. She heads 5 verticals of Brand building, Marketing, Data Analytics, Technology and Customer Connect.
Thursday 10th Nov
Future of Retail - Understanding the Big Industry trends in D2C Commerce
A new generation of disruptive D2C brands are shaking up retail. Spanning everything from detergent to apparel, these brands are radically changing consumer preferences and expectations. An exciting panel with Bharati Balakrishnan, Country Head & Director at Shopify India & SEA, Vaishali Gupta, Co-founder, mCaffeine, in conversation with Vanshika Mehta, put light on top trends for the D2C industry in the coming years and the best practices for building a successful D2C retail business.