SCHEDULE DETAILS Information of Event Schedules

World is committed to making participation in the event a harassment free experience for everyone, regardless of level of experience, gender, gender identity and expression

05:00PM to 05:10 PM IST | Orientation

Orientation

Digital Asia Summit 2.0 opens with an introduction to this year's event by Vaibhav Sisinty, Founder at Growth School and Anuj Agrawal, Community Lead at Digital Asia Summit, followed by an energetic rythmic session with Manu, Founder of Drum Circle India.

5.10 - 5.50 PM IST | Masterclass - PPC
Frederick Vallaeys

Frederick Vallaeys

The PPC Playing Field

By combining the best of human creativity and AI efficiency, businesses can create winning digital marketing programs. Optmyzer CEO, Frederick Vallaeys, will dive deep into key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.

6.00 - 6.50 PM IST | Masterclass - Email Marketing
ian 1

Ian Brodie

3 biggest barriers holding people back from effective Email Marketing

Ian Brodie, author of Email Persuasion, the #1 best-selling book on email marketing, helps you find a clear path to email marketing success. The session focuses on how to come up with an infinite supply of great ideas for interesting, valuable emails, how to write an effective email quickly and how to sell in an email without coming across as "salesy" or pushy.

07.00 - 07.50 PM IST | Masterclass
Meghna

Meghana Chandani

Masterclass - Meta Ads

Join Meghana Chandani, EVP at Social Beat, for an action-packed masterclass on running successful ad campaigns on Meta's advertising channels including Facebook, Instagram, Messenger and WhatsApp. ​​​​​​​​​Learn about campaign objectives, setting goals and KPIs to measure the success of your campaigns, using Meta’s audience targeting capabilities in the most impactful way and ad creatives and copies that convert.

07:55 - 08:45 PM IST | Expert Talk - Podcasts
Leni

Leni Andronicos

How podcasts and voice platforms are transforming marketing for brands.

Unleash the power of podcasts and voice platforms for fueling up your brand's marketing in 2023 and beyond. Leni Andronicos, CEO at Logcast, dives deep into the future of audio as an experience for both creators and listeners. Know where audio is going next, dive into all the trends we are fiercely building toward at Logcast -- interactivity, new forms of discovery and how audio can borrow from mediums like TikTok.

8.50 - 9.30 PM IST | Panel - D2C
Bharti balakrishnan

Bharati Balakrishnan

Future of Retail - Understanding the Big Industry trends in D2C Commerce

A new generation of disruptive D2C brands are shaking up retail. Spanning everything from detergent to apparel, these brands are radically changing consumer preferences and expectations. An exciting panel with Bharati Balakrishnan, Country Head & Director at Shopify India & SEA, Vaishali Gupta, Co-founder, mCaffeine, in conversation with Vanshika Mehta, put light on top trends for the D2C industry in the coming years and the best practices for building a successful D2C retail business.

09:40 - 10:30 PM IST | Expert Talk
tarun 3

Tarun Jangid

Using merchandising as a marketing tool

With 11+ years of merchandising experience, Tarun Jangid, Co-founder at Utpatang, walks you through retail merchandising as an affordable way to sell more product. Unlike paid tactics like traditional and digital marketing, and other active marketing efforts, merchandising is a low- or even no-cost tool. Learn about using merchandising in thoughtful and appropriate ways for marketing your business.

04.45 - 05.30 PM IST | Expert Talk
 The Power of Podcasting for Building your Brand

Kiran Kapur

The Power of Podcasting for Building your Brand

Podcasting Expert and CEO of Cambridge Marketing College, Kiran Kapur reveals how you can harness the power of podcasting to build brand authority for your business. The real strength of podcasting for brands lies in harnessing the power of audio storytelling to evoke and engage the emotions of listeners. Through podcasting, brands can communicate what they stand for directly to an audience, building a long-lasting relationship that is based on shared values and a shared storytelling experience.

05.35 - 06.15 PM IST | Expert Talk
 Big trends in digital marketing for 2023 and beyond

Rand Fishkin

Big trends in digital marketing for 2023 and beyond

What's changing in digital marketing in 2023? Rand Fishkin, CEO at SparkToro, shares his best advice about the big changes happening to digital marketing and how to leverage it for growth in 2023 and beyond. Learn about the top most trends that you need to adapt to in a brand new era of marketing.

6:15 - 7:00 PM IST | Expert Talk
 Product marketing 101: How to use data to market your product

Aabhinna Khare

Product marketing 101: How to use data to market your product

Improve your product marketing process drastically with a data-driven approach to marketing. Discover with Aabhinna Khare, Chief Digital & Marketing Officer - Head of Strategy at Bajaj Capital, how you can use data to develop personalised marketing strategies for achieving a much higher ROI.

07.55 - 08.45 PM IST | Masterclass
 Boost your LinkedIn Ads Performance with AJ Wilcox

AJ Wilcox

Boost your LinkedIn Ads Performance with AJ Wilcox

Demystify the most expensive paid ad channel once & for all. In this masterclass, LinkedIn agency partner AJ Wilcox shares the tips, tricks, and methods he’s created over years for creating and managing high-ROI-generating LinkedIn ads. You’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie, and how to strategically target your most valuable prospects.

09:00 - 10:00 PM IST | Masterclass
 Scale Startup to 8+Figures Profitably using my XGC FB Ads Framework

Piyush Kukreja

Scale Startup to 8+Figures Profitably using my XGC FB Ads Framework

Piyush Kukreja shares his winning XGC FB Ads Framework to scale your Startup to 8+ Figures. Understanding the core of a winning campaign, finding the right audiences, FB Ads optimisation to scale, retargeting best practices, common mistakes to avoid, how to avoid Ad account getting banned and how to get it back and more.

4:30 - 5:10 PM IST | Expert Talk
 The future of content with AI

Sharmin Ali

The future of content with AI

Instoried Co-founder Sharmin Ali helps you understand the full impact of AI on the future of content writing and how writers can leverage machine learning to create emotional and empathetic content for businesses.

5:10 - 5:40 PM IST | Masterclass
 A peek inside Lenskart's ROI optimisations through Incrementality & LTV applications in an Omni Channel world

A.B.R Bharadwaj

A peek inside Lenskart's ROI optimisations through Incrementality & LTV applications in an Omni Channel world

ABR Bharadwaj, AVP - User Growth at Lenskart shares top ROI optimization strategies from India's fastest growing eyewear company and largest eyewear company online. The session will focus on marketing spend and ROI optimization through incrementality, LTV applications, A/B experiments, lift tests and various bidding strategies.

5:40 - 6:15 PM IST | Masterclass
 How to grow your business with WhatsApp Led Growth

Jiaqi Pan

How to grow your business with WhatsApp Led Growth

Learn how WhatsApp can unlock growth for your business at every stage of the customer journey. Jiaqi Pan, CEO at Landbot reveals powerful ways companies can leverage WhatsApp as the core channel to acquire, engage, and monetize customers and ultimately even build new business models on top of WhatsApp.

06.10 - 06.50 PM IST | Panel
 Building a personal brand: Creating ROI for you and your business

Vanshika Mehta

Building a personal brand: Creating ROI for you and your business

An exciting panel discussion with some of the most distinguished young entrepreneurs on how building a personal brand can drive incredible results for your business. People connect with people. Today, more than ever, it’s crucial that founders and CEOs create personal brands to capitalize on exposure, and build deeper relationships on a human to human level.

07.00 - 07.50 PM IST | Expert Talk - D2C
 How I turned my family legacy into one of Indias Largest D2C Brands

Arjun Vaidya

How I turned my family legacy into one of Indias Largest D2C Brands

How can D2C firms take advantage of the expansion of social commerce, what are the advantages and challenges in India's current startup ecosystem and how can you overcome them? Arjun Vaidya, Venture Lead at Verlinvest, shares his journey of bulding one of India's largest Ayurvedic D2C brands. He throws light on the changes in the startup ecosystem over the years and the trends he foresees in the D2C, E-commerce and consumer goods industries.

7:55 - 8:45 PM IST | Masterclass
 The art of storytelling in copywriting

Shantesh Row

The art of storytelling in copywriting

Storytelling is an incredible way to capture attention, create emotion, and push customers to take action. But, why is storytelling so powerful? How can we use it to market products and business? Learn this and more in copywriting genius Shantesh Row's masterclass.

8:50 - 9:30 PM IST | Masterclass
 Zapier Mastery: Copy These 4 Automations to Scale Your Agency In 2023

Marcel Garcia

Zapier Mastery: Copy These 4 Automations to Scale Your Agency In 2023

The success of an organization where the members of the company are located thousands of km apart from each other? AHA, now that’s something we’re all interested in hearing about! In this masterclass, Marcel Garcia, CEO of Everest Marketing, will tell you the all the tricks and tools that will allow you to organise a team (even if they are in the North Pole), systemise workflows and scale marketing campaigns while you are having a mango daiquiri on some remote beach in Bali.

9:30 - 10:15 PM IST | Masterclass
 How to generate leads using micro videos

Avi Arya

How to generate leads using micro videos

close

Registrations closed!

We’re not taking any more registrations for this year. Enter your email to stay updated on future events.

We don’t spam! Read our privacy policy for more info.