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Digital Asia Summit 2.0 opens with an introduction to this year's event by Vaibhav Sisinty, Founder at Growth School and Anuj Agrawal, Community Lead at Digital Asia Summit, followed by an energetic rythmic session with Manu, Founder of Drum Circle India.
By combining the best of human creativity and AI efficiency, businesses can create winning digital marketing programs. Optmyzer CEO, Frederick Vallaeys, will dive deep into key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.
Ian Brodie, author of Email Persuasion, the #1 best-selling book on email marketing, helps you find a clear path to email marketing success. The session focuses on how to come up with an infinite supply of great ideas for interesting, valuable emails, how to write an effective email quickly and how to sell in an email without coming across as "salesy" or pushy.
Join Meghana Chandani, EVP at Social Beat, for an action-packed masterclass on running successful ad campaigns on Meta's advertising channels including Facebook, Instagram, Messenger and WhatsApp. Learn about campaign objectives, setting goals and KPIs to measure the success of your campaigns, using Meta’s audience targeting capabilities in the most impactful way and ad creatives and copies that convert.
Unleash the power of podcasts and voice platforms for fueling up your brand's marketing in 2023 and beyond. Leni Andronicos, CEO at Logcast, dives deep into the future of audio as an experience for both creators and listeners. Know where audio is going next, dive into all the trends we are fiercely building toward at Logcast -- interactivity, new forms of discovery and how audio can borrow from mediums like TikTok.
A new generation of disruptive D2C brands are shaking up retail. Spanning everything from detergent to apparel, these brands are radically changing consumer preferences and expectations. An exciting panel with Bharati Balakrishnan, Country Head & Director at Shopify India & SEA, Vaishali Gupta, Co-founder, mCaffeine, in conversation with Vanshika Mehta, put light on top trends for the D2C industry in the coming years and the best practices for building a successful D2C retail business.
With 11+ years of merchandising experience, Tarun Jangid, Co-founder at Utpatang, walks you through retail merchandising as an affordable way to sell more product. Unlike paid tactics like traditional and digital marketing, and other active marketing efforts, merchandising is a low- or even no-cost tool. Learn about using merchandising in thoughtful and appropriate ways for marketing your business.
Podcasting Expert and CEO of Cambridge Marketing College, Kiran Kapur reveals how you can harness the power of podcasting to build brand authority for your business. The real strength of podcasting for brands lies in harnessing the power of audio storytelling to evoke and engage the emotions of listeners. Through podcasting, brands can communicate what they stand for directly to an audience, building a long-lasting relationship that is based on shared values and a shared storytelling experience.
What's changing in digital marketing in 2023? Rand Fishkin, CEO at SparkToro, shares his best advice about the big changes happening to digital marketing and how to leverage it for growth in 2023 and beyond. Learn about the top most trends that you need to adapt to in a brand new era of marketing.
Improve your product marketing process drastically with a data-driven approach to marketing. Discover with Aabhinna Khare, Chief Digital & Marketing Officer - Head of Strategy at Bajaj Capital, how you can use data to develop personalised marketing strategies for achieving a much higher ROI.
Demystify the most expensive paid ad channel once & for all. In this masterclass, LinkedIn agency partner AJ Wilcox shares the tips, tricks, and methods he’s created over years for creating and managing high-ROI-generating LinkedIn ads. You’ll learn exactly which pitfalls to avoid, where the high-value opportunities lie, and how to strategically target your most valuable prospects.
Piyush Kukreja shares his winning XGC FB Ads Framework to scale your Startup to 8+ Figures. Understanding the core of a winning campaign, finding the right audiences, FB Ads optimisation to scale, retargeting best practices, common mistakes to avoid, how to avoid Ad account getting banned and how to get it back and more.
ABR Bharadwaj, AVP - User Growth at Lenskart shares top ROI optimization strategies from India's fastest growing eyewear company and largest eyewear company online. The session will focus on marketing spend and ROI optimization through incrementality, LTV applications, A/B experiments, lift tests and various bidding strategies.
Learn how WhatsApp can unlock growth for your business at every stage of the customer journey. Jiaqi Pan, CEO at Landbot reveals powerful ways companies can leverage WhatsApp as the core channel to acquire, engage, and monetize customers and ultimately even build new business models on top of WhatsApp.
An exciting panel discussion with some of the most distinguished young entrepreneurs on how building a personal brand can drive incredible results for your business. People connect with people. Today, more than ever, it’s crucial that founders and CEOs create personal brands to capitalize on exposure, and build deeper relationships on a human to human level.
How can D2C firms take advantage of the expansion of social commerce, what are the advantages and challenges in India's current startup ecosystem and how can you overcome them? Arjun Vaidya, Venture Lead at Verlinvest, shares his journey of bulding one of India's largest Ayurvedic D2C brands. He throws light on the changes in the startup ecosystem over the years and the trends he foresees in the D2C, E-commerce and consumer goods industries.
Storytelling is an incredible way to capture attention, create emotion, and push customers to take action. But, why is storytelling so powerful? How can we use it to market products and business? Learn this and more in copywriting genius Shantesh Row's masterclass.
The success of an organization where the members of the company are located thousands of km apart from each other? AHA, now that’s something we’re all interested in hearing about! In this masterclass, Marcel Garcia, CEO of Everest Marketing, will tell you the all the tricks and tools that will allow you to organise a team (even if they are in the North Pole), systemise workflows and scale marketing campaigns while you are having a mango daiquiri on some remote beach in Bali.